:root{
  --ink:#0F2A4A;
  --ink-soft:#3C4F66;
  --brass:#5F7089;
  --brass-light:#A9B8CA;
  --sage:#5F6B78;
  --stone:#EFEBE3;
  --line:#DDD8CD;
  --paper:#F8F6F1;
  --serif:"Source Serif 4",Georgia,serif;
  --sans:"Source Sans 3",system-ui,-apple-system,Segoe UI,Arial,sans-serif;
  --wrap:1120px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--sans);font-size:19px;line-height:1.6;-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block}
a{color:var(--ink)}
a:focus-visible,button:focus-visible,input:focus-visible,select:focus-visible{outline:3px solid var(--brass-light);outline-offset:3px}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 24px}
h1,h2,h3{font-family:var(--serif);font-weight:600;line-height:1.15;margin:0;letter-spacing:-.01em}
h1{font-size:clamp(40px,5.2vw,60px)}
h2{font-size:clamp(30px,4vw,44px);margin-bottom:20px}
h3{font-size:24px;margin-bottom:8px}
p{margin:0 0 16px;max-width:64ch}
.lead{font-size:22px;color:var(--ink-soft)}

/* header */
.top{border-bottom:1px solid var(--line);background:var(--paper);position:sticky;top:0;z-index:10}
.top .wrap{display:flex;align-items:center;justify-content:space-between;height:72px}
.brand{font-family:var(--serif);font-size:28px;font-weight:700;text-decoration:none;color:var(--ink);letter-spacing:-.02em}
.brand{display:flex;align-items:center;gap:14px}
.brand .mono{height:42px;width:42px}
.brand .word{height:44px;width:auto}
@media (max-width:420px){.brand .mono{height:34px;width:34px}.brand .word{height:36px}.brand{gap:10px}}
.top nav{display:flex;gap:28px;align-items:center}
.top nav a{text-decoration:none;font-size:17px;color:var(--ink-soft)}
.top nav a:hover{color:var(--ink)}
@media (max-width:760px){.top nav a:not(.btn){display:none}}

.btn{display:inline-block;background:var(--ink);color:#F8F6F1 !important;text-decoration:none;font-weight:600;font-size:18px;padding:14px 26px;border-radius:4px;border:0;cursor:pointer;font-family:var(--sans)}
.btn:hover{background:#0A1E36}
.btn.small{padding:10px 18px;font-size:16px}
.btn.ghost{background:transparent;color:var(--ink) !important;border:2px solid var(--ink)}
.btn.ghost:hover{background:var(--ink);color:#fff !important}

/* hero */
.hero{padding:64px 0 80px}
.hero .wrap{display:block}
.hero-text{background:var(--ink);color:#F8F6F1;padding:56px 64px;border-radius:6px;position:relative}
.hero-text::after{content:"";position:absolute;inset:10px;border:1px solid rgba(169,184,202,.45);border-radius:3px;pointer-events:none}
.hero-text h1{max-width:22ch;color:#F8F6F1}
.hero .hero-text .lead{color:#D5DDE8;max-width:60ch;margin-bottom:0}
@media (max-width:640px){.hero-text{padding:36px 26px}.hero-text::after{inset:7px}}
.hero .tiers{margin-top:36px}
.hero h1{margin-bottom:24px}
.hero .lead{margin-bottom:32px}
.hero-actions{display:flex;gap:16px;flex-wrap:wrap;align-items:center}
.founding{margin-top:28px;font-size:17px;color:var(--sage)}
.founding strong{color:var(--ink)}
@media (max-width:900px){.hero{padding:48px 0 64px}}

/* profile card: the one bold element */
.profile{background:#FFFFFF;border:1px solid var(--line);border-top:6px solid var(--brass);padding:32px;box-shadow:0 24px 48px -24px rgba(15,42,74,.35);position:relative}
.profile .sample{position:absolute;top:-14px;right:20px;background:var(--stone);color:var(--sage);font-size:14px;padding:3px 10px;border-radius:3px}
.profile .head{display:flex;gap:18px;align-items:center;margin-bottom:20px}
.avatar{width:72px;height:72px;border-radius:50%;background:var(--ink);color:#fff;display:grid;place-items:center;font-family:var(--serif);font-size:28px;flex:none}
.profile .name{font-family:var(--serif);font-size:26px;font-weight:600;line-height:1.2}
.profile .was{font-size:16px;color:var(--sage)}
.profile .was s{text-decoration-color:var(--brass)}
.profile .niche{font-family:var(--serif);font-size:20px;line-height:1.4;margin-bottom:20px}
.profile dl{margin:0;display:grid;grid-template-columns:auto 1fr;gap:8px 16px;font-size:16px;border-top:1px solid var(--line);padding-top:16px}
.profile dt{color:var(--sage)}
.profile dd{margin:0}
.profile .verified{margin-top:18px;font-size:15px;color:var(--brass);font-weight:600}

/* sections */
section{padding:88px 0}
.band{background:var(--stone)}
.dark{background:var(--ink);color:#F8F6F1}
.dark p,.dark .lead{color:#C9D3E0}
.dark a{color:#F8F6F1}

.problem-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:40px;margin-top:40px}
.problem-grid p{font-size:18px}
.problem-grid h3{font-size:22px}
@media (max-width:820px){.problem-grid{grid-template-columns:1fr;gap:24px}}

/* weeks: real sequence, numbered */
.weeks{list-style:none;padding:0;margin:40px 0 0;display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--line)}
.weeks li{padding:28px 28px 28px 0;border-bottom:1px solid var(--line)}
.weeks .n{font-family:var(--serif);color:var(--brass);font-size:18px;font-weight:600}
.weeks h3{font-size:22px;margin:6px 0 8px}
.weeks p{font-size:17px;color:var(--ink-soft);margin:0}
@media (max-width:900px){.weeks{grid-template-columns:1fr 1fr}}
@media (max-width:600px){.weeks{grid-template-columns:1fr}.weeks li{padding-right:0}}

.includes{display:grid;grid-template-columns:repeat(3,1fr);gap:40px;margin-top:40px}
.includes div{border-left:3px solid var(--brass);padding-left:20px}
@media (max-width:820px){.includes{grid-template-columns:1fr;gap:28px}}

/* pricing */
.tiers{display:grid;grid-template-columns:1fr 1.1fr 1fr;gap:0;margin-top:40px;border:1px solid var(--line);background:var(--paper)}
.tier{padding:36px 32px;border-right:1px solid var(--line);display:flex;flex-direction:column}
.tier:last-child{border-right:0}
.tier.core{background:var(--ink);color:#F8F6F1;margin:-12px 0;box-shadow:0 20px 40px -20px rgba(15,42,74,.5)}
.tier.core p,.tier.core li{color:#C9D3E0}
.tier .price{font-family:var(--serif);font-size:44px;font-weight:600;margin:12px 0 4px;line-height:1}
.tier .was-price{font-size:16px;color:var(--sage);margin-bottom:20px}
.tier.core .was-price{color:var(--brass-light)}
.tier .btn{text-align:center;padding-left:16px;padding-right:16px}
.tier ul{padding-left:20px;margin:0 0 28px;font-size:17px;flex:1}
.tier li{margin-bottom:6px}
.tier.core .btn{background:#F8F6F1;color:var(--ink) !important}
.tier.core .btn:hover{background:var(--brass-light)}
.swipe-hint{display:none;font-size:15px;color:var(--sage);margin:4px 0 0}
@media (max-width:900px){
  .tiers{grid-template-columns:repeat(3,1fr)}
  .tier{padding:28px 18px}
  .tier .price{font-size:34px}
  .tier ul{font-size:15px;padding-left:16px}
  .tier h3{font-size:20px}
  .tier .btn{font-size:15px;padding:12px 10px}
}
@media (max-width:640px){
  /* phones: keep the row horizontal, swipe sideways */
  .tiers{display:flex;overflow-x:auto;scroll-snap-type:x mandatory;-webkit-overflow-scrolling:touch;border:0;background:transparent;gap:12px;padding:14px 2px 18px;margin-left:-4px;margin-right:-4px}
  .tier{flex:0 0 78%;scroll-snap-align:start;border:1px solid var(--line);background:var(--paper)}
  .tier.core{margin:0}
  .swipe-hint{display:block}
}

.criteria{display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:start}
.criteria ul{padding-left:22px;margin:0}
.criteria li{margin-bottom:10px}
@media (max-width:820px){.criteria{grid-template-columns:1fr;gap:32px}}

/* FAQ */
.faq details{border-bottom:1px solid var(--line);padding:20px 0}
.faq summary{font-family:var(--serif);font-size:22px;font-weight:600;cursor:pointer;list-style:none;display:flex;justify-content:space-between;gap:16px}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";color:var(--brass);font-size:28px;line-height:1}
.faq details[open] summary::after{content:"–"}
.faq details p{margin:12px 0 0}

/* form */
.join .wrap{display:grid;grid-template-columns:.9fr 1.1fr;gap:64px;align-items:start}
@media (max-width:900px){.join .wrap{grid-template-columns:1fr;gap:32px}}
form{background:var(--paper);color:var(--ink);padding:36px;border-radius:4px}
.field{margin-bottom:18px}
label{display:block;font-weight:600;font-size:17px;margin-bottom:6px}
label .opt{font-weight:400;color:var(--sage)}
input[type=text],input[type=email],input[type=url],select{width:100%;font:inherit;font-size:18px;padding:12px 14px;border:1px solid #B7B2A6;border-radius:4px;background:#fff;color:var(--ink)}
.row{display:grid;grid-template-columns:1fr 1fr;gap:16px}
@media (max-width:560px){.row{grid-template-columns:1fr}form{padding:24px}}
fieldset{border:0;padding:0;margin:0 0 18px}
legend{font-weight:600;font-size:17px;margin-bottom:8px}
.choice{display:flex;gap:10px;align-items:flex-start;font-weight:400;margin-bottom:8px;font-size:17px}
.choice input{margin-top:6px;width:18px;height:18px;accent-color:var(--ink)}
.consent{font-size:15px;color:var(--ink-soft)}
.hidden{position:absolute;left:-9999px}
form .btn{width:100%;margin-top:8px}

footer{padding:40px 0;border-top:1px solid var(--line);font-size:15px;color:var(--sage)}
footer .wrap{display:flex;justify-content:space-between;gap:24px;flex-wrap:wrap}
footer p{margin:0}


.showcase{display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:center}
.showcase .lead{margin-bottom:28px}
@media (max-width:900px){.showcase{grid-template-columns:1fr;gap:40px}}

.tier{position:relative}
.tier .bestfor{font-size:16px;line-height:1.45;color:var(--ink-soft);margin:6px 0 14px;min-height:3em}
.tier.core .bestfor{color:#D5DDE8}
.pill{position:absolute;top:-14px;left:50%;transform:translateX(-50%);background:#F8F6F1;color:var(--ink);border:1.5px solid var(--ink);font-size:14px;font-weight:600;padding:3px 14px;border-radius:999px;white-space:nowrap}
ul.checks{list-style:none;padding-left:0}
ul.checks li{padding-left:28px;position:relative}
ul.checks li::before{content:"";position:absolute;left:2px;top:.45em;width:12px;height:7px;border-left:2.5px solid var(--brass);border-bottom:2.5px solid var(--brass);transform:rotate(-45deg)}
.tier.core ul.checks li::before{border-color:#A9B8CA}
.nopay{margin-top:28px;font-size:18px;font-weight:600;color:var(--ink)}
.chosen{font-weight:600;color:var(--ink);margin:0 0 14px}
.chosen:empty{display:none}
@media (max-width:900px){.tier .bestfor{font-size:14px}}
@media (max-width:640px){.pill{left:18px;transform:none}}

/* guides */
.narrow{max-width:760px}
.article{padding:48px 0 88px}
.article h1{font-size:clamp(34px,4.6vw,50px);margin:8px 0 20px}
.article h2{font-size:clamp(26px,3vw,32px);margin:44px 0 14px}
.article h3{font-size:21px;margin:28px 0 8px}
.article p,.article li{max-width:none}
.article ul,.article ol{padding-left:24px;margin:0 0 18px}
.article li{margin-bottom:8px}
.article a{color:var(--ink);text-decoration-color:var(--brass);text-underline-offset:3px}
.article .btn{text-decoration:none}
.crumbs{font-size:15px;color:var(--sage)}
.crumbs a{color:var(--sage)}
.meta{font-size:15px;color:var(--sage);margin:4px 0 0}
.answer{background:#FFFFFF;border-left:4px solid var(--ink);padding:18px 22px;margin:24px 0 8px}
.answer p{margin:0;font-size:18px}
.answer::before{content:"Quick answer";display:block;font-weight:600;font-size:15px;color:var(--brass);margin-bottom:6px}
.cta{background:var(--ink);color:#F8F6F1;padding:28px 30px;border-radius:6px;margin:44px 0}
.cta p{color:#D5DDE8;margin:0 0 16px;font-size:19px}
.cta .btn{background:#F8F6F1;color:var(--ink) !important}
.faq-block details{border-bottom:1px solid var(--line);padding:16px 0}
.faq-block summary{font-family:var(--serif);font-size:20px;font-weight:600;cursor:pointer}
.faq-block details p{margin:10px 0 0}
.related{border-top:1px solid var(--line);margin-top:48px;padding-top:8px}
.related h2{font-size:24px}
.hub{padding:48px 0 88px}
.hub h1{font-size:clamp(34px,4.6vw,52px);margin:8px 0 18px;max-width:22ch}
.guide-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:36px}
.guide-card{display:flex;flex-direction:column;background:#FFFFFF;border:1px solid var(--line);border-top:3px solid var(--ink);padding:24px;text-decoration:none;color:var(--ink)}
.guide-card:hover{border-color:var(--ink)}
.guide-card h2,.guide-card h3{font-size:21px;margin:0 0 10px}
.guide-card p{font-size:16px;color:var(--ink-soft);flex:1}
.guide-card .more{font-size:16px;font-weight:600;color:var(--brass);margin-top:auto}
.guide-grid.small .guide-card h3{margin-bottom:14px}
@media (max-width:900px){.guide-grid{grid-template-columns:1fr 1fr}}
@media (max-width:600px){.guide-grid{grid-template-columns:1fr}}

.demand{padding:72px 0}
.boxed{background:#FFFFFF;border:1px solid var(--line);border-top:4px solid var(--ink);border-radius:6px;padding:52px 56px;box-shadow:0 18px 40px -28px rgba(15,42,74,.35)}
.boxed .problem-grid{margin-top:36px;gap:0;border-top:1px solid var(--line)}
.boxed .problem-grid>div{padding:28px 28px 4px 0}
.boxed .problem-grid>div+div{padding-left:28px;border-left:1px solid var(--line)}
@media (max-width:820px){.boxed{padding:34px 24px}.boxed .problem-grid>div,.boxed .problem-grid>div+div{padding:22px 0 0;border-left:0}.boxed .problem-grid>div+div{border-top:1px solid var(--line);margin-top:18px}}